Ladies and Gents born after say 1985, this blog is for you. Once we get into our mid 30’s things start to change.
What worked before isn’t working anymore, taking your shirt off or wearing a bikini becomes more uncomfortable and it seems like your body is working against you. Before you resign yourself to “middle age” please start reading and watching this blog.
Everything that is happening to you can be explained and its really quite fascinating once you start to figure out what is going on and what you can do about it. I will tell you right now that counting calories and adding minutes to your cardio will do very little to help. Intake and expenditure are important but its a little like focusing on what color to paint a room when the house is built on sand.
Who am I? Joanne Lee Cornish, you can read full bio in the sidebar. I was a pro bodybuilder and although I hate to dig up old photos I probably will just to show you I know what I am talking about 🙂 I am 50 and I was an Independent trainer in Gold Gym Venice, CA for 24 years. I think few will dispute that I made my mark there and was classed as one of the top trainers in the most famous gym in the world. Outside of Golds I had (and still have), a nutrition business called The Shrink Shop (hence the name of this blog) Although the name suggests weight loss, my niche is really conditioning and that may be adding muscle and/or losing fat.
I’ve been designing meal plans for over 20 years but about 10 years ago I wrote a seminar series called “If Diets Worked We’d All Be Skinny” it was a 6 part series where I explained everything from childhood obesity to bloating, hormonal weight gain, alcohol, sleep, stress and of course nutrition. Well, seminar #1 I presented to about 6 of my friends who were kind enough to turn up to support me. By seminar #6 we were at capacity with people standing in the hallway taking notes. I was asked to repeat the whole series which I did but we had to move to a larger location.
Does that mean I’m so great? not really. What was obvious was that people were really interested in understanding what was going on with their bodies, behaviors and were looking for solutions they could implement with confidence. This was a game changer for me, as i really find all this stuff totally fascinating but I hadn’t realized so many people felt the same way.
This blog is intended to be informative and fun. If you have any questions or ideas please let me know
The Shrink Shop was founded on the belief that given clear, valid information, people will make better choices all by themselves.
So let’s get started!
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